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Cuba > La Cultura > Ron

 Cuban Rum Expands Sales and Presence

Havana, Sep 3 (Prensa Latina)  The Cuban rum commercialized under the Havana Club brand is present in more than 125 countries over the world, due to a solid expansion strategy, reported dtc, the Ministry of Tourism website.

 

 A key role in increasing sales has been played by the joint venture Havana Club International, made up of CubaRon and the French company Pernod Ricard.

 

 Some three million nine-bottle boxes of Havana Club rum were commercialized all over the world last year.

 

 Experts noted that Havana Club ranks 29th among the world's top 100 Premium liquors, due to its high quality.

 

 The company sells a wide range of rums, including Aged Silver Dry, 3 Years Old, Special Aged, Aged Reserve, 7 Years Old, 15 Years Old, Cuban Barrel Proof and Extra Aged Maximum, which are distributed in the Silver Dry, Golden, Dark Premium and Super Premium categories.

 

 A key role in increasing sales has been played by the joint venture Havana Club Internacional, made up of CubaRon and the French company Pernod Ricard.

(Prensa Latina) 03-09-2008


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